1. Dessert Professional – Launched in 2008, Dessert Professional combines three previously existing industry magazines, Pastry Art & Design, Frozen Desserts and Chocolatier, into one. While the focus is still divided by the major categories of pastry, frozen desserts and chocolates, it covers a wide range of topics and caters to a much larger audience… Read more »
Turning Your Passion into a Reality
Part 6 – Prepare to Open Your Business Time to reap the benefits of this long-awaited journey As our series comes to an end, it can only mean one thing for your business – it’s time to open your doors! If you have missed any of the series’ articles, let’s quickly review the steps that… Read more »
Back to Our Roots: The Man Who Holds the Key to All of PreGel’s Products
A Q&A with Giancarlo Dellago, Production Manager of PreGel Q. What is your position at PreGel and how long have you been employed by the company? A. I am the production manager at PreGel Headquarters in Reggio Emilia, Italy, and therefore oversee all of the production processes for every PreGel product. I have been employed… Read more »
Turning Your Passion into a Reality
Part 5 – Marketing, a Critical but Often Sparse Component in Small Businesses Have you ever heard the expression, “You have to spend money to make money?” Aside from the expense of your location, machinery and products, it is absolutely necessary that a part of your budget be put towards marketing your business. Marketing is… Read more »
Top Ten: Web Sites for the Dessert Industry
1.A Nice Cuppa anicecuppa.net Get your buzz on here – all things coffee and tea 2.Baking Bites bakingbites.com A site for those who love cooking and baking – named one of the best 50 food blogs by the London Times 3.The Ice Cream Bloke theicecreambloke.com Blog author Steve Christensen offers advice from his 20 years… Read more »
Back to Our Roots: The Genius Behind the Legacy of PreGel
A Q&A with Dr. Luciano Rabboni, president and founder of PreGel Q. What’s the background behind the beginning of PreGel? A. After completing my college studies at the University of Parma and having the experience of assisting a food science professor there, I had an intense urge to find a job that would allow me… Read more »
Turning Your Passion into a Reality
Part 4 – Setting Up Shop A six-part series on the necessities of starting a business. You’ve checked the first three components of starting a business off your list – a business plan, a location and product line development. Next in line are the items needed to set up shop. Setting up shop includes three… Read more »
Back to Our Roots: Proving the Family-Run Business Can Thrive Anywhere, PreGel Is a Global Success
A Q&A with Dario Rabboni, board director, PreGel Q. What is your role at PreGel? A. As the board director, I am involved in the general marketing for PreGel Headquarters and its subsidiaries located around the world. Specifically, I develop and create concepts for strategic projects by adding value to the company with the introduction… Read more »
Turning Your Passion into a Reality
PART 3 – Product Line Development. A six-part series on the necessities of starting a business. As we continue with our six-part series on building your business, we know at this point from Part 1’s business plan development that you should have an idea of what you are going to sell and what the competitive… Read more »
A Glimpse into the State of the Frozen Dessert Industry for 2009
Frozen yogurt, gelato and other specialty desserts found themselves on quite a few trend lists in 2008, and 2009 should be no different despite the economy’s alarming state. Ice cream is a billion-dollar industry in the United States, and the entry of novelties like gelato and frozen yogurt in the market are helping the industry… Read more »
Turning Your Passion into a Reality
PART 2 – Location. Location. Location. A six-part series on the necessities of starting a business. Ever notice where there’s a McDonald’s, there’s at least one of its competitors – Burger King, Wendy’s, Chick-fil-A or Sonic? That’s not a coincidence, but rather a major component in establishing a business location. From research to assessment to… Read more »
Top Ten: Don’t Let the Slow Season Get You Down – 10 Ideas to Keep Profits & Customers Coming
1. Create a Desirable Atmosphere Seasons, holidays and even the time of day can evoke a different emotion and feeling for consumers, which can affect their buying habits. Decorate your store to match a season or holiday, and add elements such as music, featured products and lighting to complement those emotions and feelings. Adapting your… Read more »
Behind Every Spoonful Is A Story
A glimpse into the origins of some of PreGel’s greatest successes. Potato chips were invented out of an “act of spite.” In 1853, Chef George Crum responded to a customer’s complaints about his potatoes by frying them to a crisp and heavily salting them. To the chef’s dismay, the customer liked them and they soon… Read more »
Turning Your Passion into a Reality
PART 1 – It all starts with a plan on paper. A six-part series on the necessities of starting a business. Contrary to belief, the key to a successful business is not a “good idea,” but rather a “good idea” fueled by a passion and the desire to see the “good idea” through. Seeing a… Read more »
Berry Healthy: What is BENEO™?
Products enriched with BENEO™ are popping up everywhere, but what is BENEO™? In the most specific terms, BENEO™ is a prebiotic, scientifically known as insulin and oligofructose (which are both sugars), that is found in various vegetables. The simplest consumer definition is that it is a vegetable product that aides in digestive health. BENEO™ can… Read more »