Imagine practicing archery blindfolded, or hunting with your eyes closed. Not that easy, if not impossible without seeing your target. The same concept can be applied to your business. Whether you are a business owner or thinking about opening a store, your business plan must include the following objectives: research and learn as much as… Read more »
Sometimes your business is so packed, there are no free tables, you have a long line, cash keeps pouring in and time seems to fly. Unfortunately, there are other times in which nobody seems to come to your establishment, time stands still and you wish you weren’t open at all. Your slow times can be… Read more »
PreGel AMERICA is excited to announce the launch of PreGelMarketplace.com. The new marketplace allows current and potential customers access to stock imagery and marketing materials to take their business’s marketing materials to new heights. Customers will have hundreds of images at their disposal for use as well as downloadable marketing materials such as posters and… Read more »
The first step to understanding how to deal with your own off-season is trying to determine what people want when they don’t want what you are selling. I bet you veteran business owners can recognize the last day of your busy season. Or more accurately, you can probably pinpoint the first day of your slow… Read more »
Quick! Without looking down, what color clothes are you wearing today? Are they your favorite colors? What do you think those colors say about who you are as a person? These questions may seem pedantic until you consider that a study by the Institute for Color Research has found that upon viewing, a subconscious judgment… Read more »
There’s a good, a bad and an ugly to the world of social couponing. The best way to avoid seeing your marketing investment flounder is to understand the intricacies of the strategy and investment before handing over your business’s marketing budget. A solid knowledge base and commitment to the program can result in a hefty… Read more »
Have you joined our Facebook pages yet? There’s a lot of exciting things happening on Facebook, YouTube and more, and we would love to have you as a friend. Here’s a sneak peek at what our pages offer and why you should join. PreGel AMERICA Fan Page (www.facebook.com/PreGelAMERICA) • Find the Professional Training Center’s up-to-date… Read more »
Manuel Sirgiovanni (MS) What’s your position/title at PreGel and how long have you been with the company? MS: PreGel Marketing Manager for both the Italian and international markets since 2008. Briefly describe your position and what you handle in your position, and/or describe a typical day for you? MS: I plan and define in accordance… Read more »
Americans are hungry all day. It’s hard not to notice the abundance of dining options available for every meal; one could easily find a place to eat at any hour, day or night. And it’s not just meals – we love to snack too! Our ravenous appetites have not gone unnoticed by the restaurant industry,… Read more »
Part 6 – Prepare to Open Your Business Time to reap the benefits of this long-awaited journey As our series comes to an end, it can only mean one thing for your business – it’s time to open your doors! If you have missed any of the series’ articles, let’s quickly review the steps that… Read more »
Part 5 – Marketing, a Critical but Often Sparse Component in Small Businesses Have you ever heard the expression, “You have to spend money to make money?” Aside from the expense of your location, machinery and products, it is absolutely necessary that a part of your budget be put towards marketing your business. Marketing is… Read more »
