Feature Article: Demographics: Incomes, Genders, Buying Habits, Ethnicities, etc.

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Imagine practicing archery blindfolded, or hunting with your eyes closed. Not that easy, if not impossible without seeing your target. The same concept can be applied to your business. Whether you are a business owner or thinking about opening a store, your business plan must include the following objectives: research and learn as much as… Read more »

Tree Talk: PreGel Marketplace Site Launches For Customers

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PreGel AMERICA is excited to announce the launch of PreGelMarketplace.com. The new marketplace allows current and potential customers access to stock imagery and marketing materials to take their business’s marketing materials to new heights. Customers will have hundreds of images at their disposal for use as well as downloadable marketing materials such as posters and… Read more »

Turn the Off Season ON

Off Season

The first step to understanding how to deal with your own off-season is trying to determine what people want when they don’t want what you are selling. I bet you veteran business owners can recognize the last day of your busy season. Or more accurately, you can probably pinpoint the first day of your slow… Read more »

The World of SOCIAL COUPONING – A Trip to the Bank or Bankruptcy?

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There’s a good, a bad and an ugly to the world of social couponing. The best way to avoid seeing your marketing investment flounder is to understand the intricacies of the strategy and investment before handing over your business’s marketing budget. A solid knowledge base and commitment to the program can result in a hefty… Read more »

Back to Our Roots: Marketing PreGel Around the World – An Interview with Manuel Sirgiovanni and Jillian Hillard

Manuel Sirgiovanni

Manuel Sirgiovanni (MS) What’s your position/title at PreGel and how long have you been with the company? MS: PreGel Marketing Manager for both the Italian and international markets since 2008. Briefly describe your position and what you handle in your position, and/or describe a typical day for you? MS: I plan and define in accordance… Read more »