There’s a good, a bad and an ugly to the world of social couponing. The best way to avoid seeing your marketing investment flounder is to understand the intricacies of the strategy and investment before handing over your business’s marketing budget. A solid knowledge base and commitment to the program can result in a hefty… Read more »
Cultivating Customers – Dealing with Difficult Customers While Keeping Others Loyal
You open your store and your dreams lie before you. The customers line up at the door and the register starts ringing. Your shop becomes your home away from home. Then, your shop becomes a home away from home for others. Mixed in with the enjoyable customers lie the unpleasant. Learning how to navigate through… Read more »
From the Top of the Tree
The beginning of the warm season is upon us, making it a prime time for frozen desserts! Countless hours of preparing, training and marketing have all been accounted for, and now it’s time for the summer rush to come through your doors. Before the season’s official arrival, if I may offer you one piece of… Read more »