It’s true, consumers eat with their eyes. That’s why it’s extremely helpful to have good photographs to showcase your products. It’s like adding curb appeal to your menu; the more delicious and mouthwatering an entrée appears, the more likely it is that people will order it. Fortunately, with the advancement in camera technology you don’t… Read more »
“Buy One Get One,” “Free!” and “For a Limited Time” are all promotional phrases seen everyday. From posters and commercials to emails, they have become part of the general population’s purchasing decisions and experience for years. Promotions are a great way to get new customers to try what you have to offer, or to keep… Read more »
Quick! Without looking down, what color clothes are you wearing today? Are they your favorite colors? What do you think those colors say about who you are as a person? These questions may seem pedantic until you consider that a study by the Institute for Color Research has found that upon viewing, a subconscious judgment… Read more »
