Tree Talk: Rise of the Topping Shell

The consumer market is heating up with new value-adds for frozen treats. Smucker’s® recently launched its latest Magic Shell flavor Pink Lemonade to provide a new topping for ice cream. The B2B market, however, still has the stronghold on frozen treat inclusions including PreGel’s Coriandolina® Coatings that come in the flavors of Lemon, Strawberry, Coffee, White Chocolate, Pistachio and Chocolate, and are used to dip frozen pops or drizzle and coat gelato and ice cream with.