With the holiday season fast approaching, the “12 Pains of Christmas” parody song comes to mind as well as the chaotic hustle and bustle at malls. For such a joyous time of the year it always seems to be paired with stress. Understanding consumers and their needs during this time will help boost your bottom… Read more »
The spicy scent of gingerbread baking in the oven, the warmth of a hot chocolate mug against frozen fingers and the buttery taste of grandmother’s holiday cookies all evoke an emotion just by seeing the word such as gingerbread on a menu. According to Marcia Pelchat, a scientist at the Morrell Chemical Senses Center, consumers… Read more »