Be There at the Fair!

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Creating A Branded Festival Experience Eventbrite, a global ticketing and events marketplace, saw a 47% increase in Food and Beverage events from 2013-2014. This dramatic growth in regional festivals of this kind proves that consumers desire (and will gladly pay for) intangible and memorable experiences tied to what they eat and drink. As a possible… Read more »

Festivals & Food Shows: Marketing Treasure or Fool’s Gold?

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Local foodies rejoice, as new festivals advertise a thrilling escape from mundane weekends at the mall or the movie theater. But even with the prospect for direct sales, should local business owners in the food and beverage industry invest marketing dollars into these popular social events? In short: YES! Entrepreneur, an international magazine and website… Read more »