A Guide to Getting Started In the ever-changing digital age, Internet presence has become a major MUST in business visibility. But, let’s face it, we don’t always know where to begin with the complicated ins-and-outs of building a company website, let alone optimizing its visibility and usability. The following are basic steps toward launching an… Read more »
Reevaluate Your Business: PART 4: Building Local Press Relationships & Media Buys
The previous three articles in this series explored trouble areas in every business including location problems, involving customers to give them a sense of value, and utilizing social media to promote your business in the digital world. Last, but not least, we look at how to incorporate press and advertising: which outlets are relevant, how… Read more »
Reevaluate Your Business: Part 3: Involving Your Customers
A FOUR-PART SERIES Last time, we looked at how integrating your business within the community better facilitated bonds between your business and your customers by allowing your business to become a source of local support. The next step in the process of reevaluating your business is getting your customers more involved. When people feel as… Read more »
Reevaluate Your Business: Part 2: Commiting to Your Community
A FOUR-PART SERIES Part 2: Commiting to Your Community After taking an assessment of your business, its physical location and gaining an understanding of what steps can be taken to improve your business, let’s look at how community involvement can strengthen your ties to the people that comprise your customer base. Deciding How to Get… Read more »
Reevaluate Your Business: Part 1: Problems with Location
A Four-Part Series Part 1: Problems with Location The New Year is a time for reflection, and while we think of it only on a personal level, it is the perfect time to evaluate and improve your business too. As business slows in the winter months, take the opportunity to determine what is working for… Read more »