Every year, trade shows are held around the country to provide easy access to industry information. In one location, you can meet suppliers and vendors in the industry, attend educational seminars and demonstrations, and learn about the newly released products and technologies.
It may seem like now isn’t the best time to attend a trade show, especially if you’ve had a year of slow or decreased profits and have limited extra time. However, attending a trade show may inspire you to try something new, add a new product or apply some creative thinking to your business, all stimulating momentum that will help you continue to move forward. Some industry events require membership into the organization to attend, but most of the trade shows offer one-day or complete packages for nonmember attendees at reasonable prices.
If interested in finding a trade show in your area, check your local convention centers and online event resources. A California-based sales and marketing firm, Market Smart, also has put together a fairly extensive list of restaurant industry trade shows to explore (www.marketsmartinc.com/industry_events.cfm). Another resource is www.TSNN.com, which lists trade shows in a variety of industries. Using the “Search For Event” tab, choose an industry and any other criteria you want to use to narrow down your search. Checking more than one Web site or directory is advantageous because no single list is complete.
You can find updates on trade shows at www.pregelamerica.com/en/events. PreGel occasionally has complimentary tickets to select trade shows, contact PreGel directly at 866 977 3435 or e-mail events@pregelamerica.com to find out more.