Tree Talk: PreGel AMERICA’s 2011–2012 Novelties Campaign “American-Inspired, Italian Made” Revealed

2011 Novelties

Seven new novelty products from PreGel AMERICA were front and center at this year’s National Restaurant Association (NRA) show after debuting a sneak preview via online video earlier this month. Revealing that the focus of the 2011–2012 Novelties as “American-Inspired, Italian Made,” the company insists that the products will evoke a certain childhood nostalgia in everyone.

2011 Novelties

The seven brand-new novelties include: Pino Pinguino® Topping, Mango Super Sprint, Salted Peanut Traditional Paste, Grisbì® Chocolate Nocciola Arabeschi® (Hazelnut Cookies & Cream), Krocco Peanut Arabeschi® (Peanut Cereal Crunch), Cherry Bon Arabeschi®, and five flavored Coriandolina® Frozen Pop novelty kits.

PreGel AMERICA has a great annual tradition of releasing a small selection of products that are just right for the market. This year’s novelties really speak to the big trend of reinventing or reinterpreting the classics. More and more consumers are seeking out their favorite traditional desserts with new sophisticated twists. Bringing dessert classics back into the limelight and creating a newfound demand takes a great vision, innovative ingredients and stunning presentation – and PreGel AMERICA has done exactly this with their 2011–2012 Novelties.

“We understand that Americans love the desserts that bring back fond childhood memories,” said Marco Casol, president and CEO, PreGel AMERICA. “Knowing this, we wanted to create a more modern interpretation.”