Happy Gelato® parties are the latest craze sweeping gelaterias around the world – straight from Italy where they began, America is now joining in on the fun.
Presented in the U.S. by PreGel AMERICA, the parties feature a trained performance artist who excels at the art of entertainment and gelato – combining both to offer spectators a show full of Happy Cones, gelato tricks, exciting giveaways and lots of fun. Happy Cones are gelato cones specially decorated with candies and cookies to create fanciful animals, clowns, flowers and much more to delight children, teens and adults alike.
Happy Gelato parties are a part of a global strategy and philosophy. The strategy incorporates a consumer brand (Happy Gelato) to promote gelato to all ages around the world. The Happy Gelato brand strives to build strong relationships between gelato stores and their communities, and allows consumers to experience gelato in a new, interactive way.
Parties began on the East Coast in June and July, and will be heading to the Midwest in August and winding up on the West Coast in the fall. Happy Gelato parties showcase two delicious signature gelato flavors – Happy Gelato Classic Swirl, a banana split-inspired flavor, and Happy Gelato Cookie Crunch, a flavor reminiscent of grandma’s peanut butter cookies – for all Happy Gelato partygoers to enjoy.
“We have had great success with the Happy Gelato brand and parties in Europe. We are thrilled to bring Happy Gelato to America so that everyone can enjoy hours of Happy Gelato moments at our parties and more for many years to come,” said Dario Rabboni, general director of PreGel and son of PreGel Founder and President Dr. Luciano Rabboni. “We hope Happy Gelato will change the way gelato is consumed all around the world.”
To find a Happy Gelato party near you, go to WhyGelato.com for a listing of parties. Interested in booking a party? Call us at 866 977 3435.
Check out recent party pictures on WhyGelato.com’s Facebook fan page.