Dessert ingredient supplier sponsors web resource to emphasize gelato culture in U.S.
They say timing is everything. And though established in 2008, WhyGelato.com, a digital resource created to spread the culture of gelato throughout the U.S., has been enhanced with a new look and upgraded features. The site relaunch was perfectly timed to make a grand debut that coincided with its booth appearance at the first Gelato Festival America event in September, 2017.
WhyGelato.com is sponsored by specialty dessert ingredient manufacturer, producer, and distributor, PreGel America—the main ingredient sponsor for Gelato Festival America.
Coined a gelato-inspired resource, WhyGelato.com serves both the consumer market as an educational tool and the business market as a guiding post for gelato artisans looking to transition to entrepreneurs. Remaining loyal to its original objective of gelato education, WhyGelato.com has been revamped to cover a diverse number of consumer-related topics including:
- What is Gelato
- History of Gelato
- Gelato Ingredients
- How Gelato is Made
- Terms to Know About Gelato
- Gelato Health Benefits
- How is Gelato Different
- Artisan Gelato
- Traditional Gelato Flavors
- Modern Gelato Flavors
- What Your Gelato Flavor Says About You
The interactive platform also showcases a gelateria directory that pinpoints gelato establishments in every state, complete with a built-in map to obtain directions. This directory allows gelato business owners to list their gelateria at no charge. Additionally, the WhyGelato.com Events section broadcasts upcoming gelato-related events.
Adding substance to the newly renovated site is a blog feature, which is regularly updated with current trends and other areas of information relevant to gelato.
As a true resource for gelato artisans looking to start a business in North America, the new Business to Business (B2B) component of WhyGelato.com lends itself as a gateway to professional business consultants who specialize in the strategy of starting a successful gelateria. The site introduces intricate details about the advantages of starting a gelato business and is a resource for necessary services including:
- Legal Advice
- Marketing & Geomarketing
- Real Estate
- Business Plan/Investments Evaluation
- Vendors
- Training
- Start-Up Assistance
The B2B segment offers in-depth answers and the kind of support that is necessary to ensure success beginning with the earliest planning stages of opening a gelateria. In addition, this feature highlights contacts for training, ordering, or sampling gelato ingredients. Testimonials from active business owners are posted, as well as an informative tutorial video detailing the necessary steps to start in the gelato industry.
In a further effort to make spreading the culture of gelato in the U.S. a more enjoyable experience for the end-user via WhyGelato.com, the educational resource has published a video guide showcasing the ease of navigating the renovated website, which can be found on the PreGel America YouTube channel