5 Winter Business Strategies
If you own a gelateria or an ice cream shop, you may have come across some of the following common questions in the industry regarding the cold season: Should I or should I not close my business during the winter season? How can I generate more profit during that time? What are the different strategies that I can implement in order to push my business when it’s cold?
No worries! We’ve created a list highlighting five strategies to help you maintain profit-earning should you continue to operate during winter.
1. Populate your social media pages
A food-related business that is not on social media is already falling behind its competitors. Secondly, social media is the best way for people to discover and/or keep up with your business.
2. Create with seasonal flavors
It goes without saying that seasonal flavors are extremely important. It’s time to bring out the front line of your winter flavors, i.e., eggnog, gingerbread, peppermint, sweet potato, maple syrup, peanut butter, cinnamon, dulce de leche, matcha, marshmallow, pumpkin, pecan, pistachio, mint, hazelnut, chestnuts, walnuts, persimmons, pears, marron glacé, oranges, mandarins, and chocolate just to name a few. Keep in mind, these flavors work great for creating festive desserts.
3. Implement dessert delivery
This is still a new strategy in the dessert industry, especially in terms of gelato and ice cream. Dessert delivery is something that requires specified strategy development and infrastructure, i.e., obtaining refrigerated transportation, stocking up with the right kind of insulated containers, etc. Food delivery, overall, has proven to be very successful for many businesses, therefore, this option is one to consider for earning cold-weather profits.
4. Reduce staff
One strategy that many business owners already use is the hiring of seasonal employees. This basically means reducing your staff back to normal once that period is over. This will definitely make a positive impact on your business finances.
5. Host private events
Plan on hosting events, such as children’s birthday parties, wedding parties, anniversary celebrations, job promotions, and in-store events for the local community. This is a smart way of maintaining profit flow.
We hope now you feel more comfortable with deciding to give your business a try during this coming winter! If not, don’t hesitate to contact us and we will more than happy to assist you. You are part of the PreGel family after all!