Technology is in a constant state of evolution. The length of time between generations of technology can be as little as a year; compared to human generations, which are spread out over decades. Not to mention, between each generation of technology are software updates (something we’re all guilty of putting off a little too often)…. Read more »
Turning Your Passion into a Reality
Part 5 – Marketing, a Critical but Often Sparse Component in Small Businesses Have you ever heard the expression, “You have to spend money to make money?” Aside from the expense of your location, machinery and products, it is absolutely necessary that a part of your budget be put towards marketing your business. Marketing is… Read more »
Cultivating Customers – Dealing with Difficult Customers While Keeping Others Loyal
You open your store and your dreams lie before you. The customers line up at the door and the register starts ringing. Your shop becomes your home away from home. Then, your shop becomes a home away from home for others. Mixed in with the enjoyable customers lie the unpleasant. Learning how to navigate through… Read more »