PreGel Relaunches WhyGelato.com during Gelato Festival America Debut

Dessert ingredient supplier sponsors web resource to emphasize gelato culture in U.S.

CONCORD, N.C. (September 29, 2017) – They say timing is everything. And though established in 2008, WhyGelato.com, a digital resource created to spread the culture of gelato throughout the U.S., has been enhanced with a new look and upgraded features. The site relaunch is perfectly timed to make a grand debut that coincides with its booth appearance at the first Gelato Festival America event.

WhyGelato.com is sponsored by specialty dessert ingredient manufacturer, producer, and distributor, PreGel America—the main ingredient sponsor for Gelato Festival America.

Coined a gelato-inspired resource, WhyGelato.com serves both the consumer market as an educational tool, and the business market as a guiding post for gelato artisans looking to transition to entrepreneurs. Remaining loyal to its original objective of gelato education, WhyGelato.com has been revamped to cover a diverse number of consumer-related topics including:

  • What is Gelato
  • History of Gelato
  • Gelato Ingredients
  • How Gelato is Made
  • Terms to Know About Gelato
  • Gelato Health Benefits
  • How is Gelato Different
  • Artisan Gelato
  • Traditional Gelato Flavors
  • Modern Gelato Flavors
  • What Your Gelato Flavor Says About You

 

The interactive platform also showcases a gelateria directory that pinpoints gelato establishments in every state, complete with a built-in map to obtain directions. This directory allows gelato business owners to list their gelateria at no charge. Additionally, the WhyGelato.com Events section broadcasts upcoming gelato-related events such as the Gelato Festival and welcomes gelaterias to post local events as well.

Adding substance to the newly renovated site is a blog feature, which is regularly updated with current trends and other areas of information relevant to gelato.

As a true resource for gelato artisans looking to start a business in North America, the new Business to Business (B2B) component of WhyGelato.com lends itself as a gateway to professional business consultants who specialize in the strategy of starting a successful gelateria. The site introduces intricate details about the advantages of starting a gelato business and is a resource for necessary services including:

  • Legal Advice
  • Marketing & Geomarketing
  • Real Estate
  • Business Plan/Investments Evaluation
  • Vendors
  • Training
  • Start-Up Assistance

The B2B segment offers in-depth answers and the kind of support that is necessary to ensure success beginning with the earliest planning stages of opening a gelateria. In addition, this feature highlights contacts for training, ordering, or sampling gelato ingredients.  Testimonials from active business owners are posted, as well as an informative tutorial video detailing the necessary steps to start in the gelato industry.

In a further effort to make spreading the culture of gelato in the U.S. a more enjoyable experience for the end-user, via WhyGelato.com, the educational resource has published a video guide showcasing the ease of navigating the renovated website.

 

WhyGelato.com can be found at the American tour of Gelato Festival:

Boulder, CO – September 29-October 1

Santa Barbara, CA – October 20-22

Scottsdale, AZ – October 27-29

Tucson, AZ – November 3-5

 

Follow WhyGelato.com on its social media platforms including Facebook, Twitter, and Instagram where consumers, business owners, and aspiring entrepreneurs can find the latest information on trends, events, and gelato facts.

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About WhyGelato.com

Established in 2008, WhyGelato.com is a gelato-inspired web resource with the main objective to spread the culture of gelato throughout the U.S. via consumer education and supporting the start of entrepreneurship in gelato-based specialty desserts. The site is sponsored by PreGel America, the U.S. subsidiary of PreGel, a global developer, manufacturer, and distributor of specialty dessert ingredients, with main headquarters in Reggio Emilia, Italy.

For more information, visit www.WhyGelato.com.